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A Last-Minute Skin, Hair + Makeup-Centric Holiday Gift Guide

A LAST-MINUTE SKIN, HAIR + MAKEUP-CENTRIC HOLIDAY GIFT GUIDE

Jethro and Johannah...what a duo! Amidst all of wonders of the season, mid-December madness has taken hold, reminding us that there...

Avengers: Endgame Theory Believes Black Widow's Hair Holds Answer to Time Jump

AVENGERS: ENDGAME THEORY BELIEVES BLACK WIDOW'S HAIR HOLDS ANSWER TO TIME JUMP

An MCU fan with pretty sharp attention to detail has noticed something interesting about Black Widow's hair in the Avengers: Endgame...

 
 
 
Prince William & Kate Middleton's 2018 Christmas Card Body Language Is Beyond Adorable

PRINCE WILLIAM & KATE MIDDLETON'S 2018 CHRISTMAS CARD BODY LANGUAGE IS BEYOND ADORABLE

Every year, you can count on the Cambridges to keep the tradition of holiday photos alive, and this years photo of William, Kate, and...

How Emily Blunt Came To Have The Coolest Hair In Hollywood

HOW EMILY BLUNT CAME TO HAVE THE COOLEST HAIR IN HOLLYWOOD

There are some celebrities out there who are so low-key they don't often get the recognition they deserve. Case in point: Emily Blunt....

 
 
 
How To Wear The Same Dress To All Your Holiday Parties

HOW TO WEAR THE SAME DRESS TO ALL YOUR HOLIDAY PARTIES

The holidays are hectic, that's a given. During all the hustle and bustle, there isn't always time to shop for brand-new outfits to...

Last-Minute New Year's Eve Beauty Looks That Are So Easy to DIY

LAST-MINUTE NEW YEAR'S EVE BEAUTY LOOKS THAT ARE SO EASY TO DIY

Gilt and glitter - the two things that embody New Year's Eve beauty. Throw in the frenzy that comes with the fast-paced holiday, and...

 
 
 
Thanks to This Body Oil, I Now Have a Post-Island-Vacation Glow

THANKS TO THIS BODY OIL, I NOW HAVE A POST-ISLAND-VACATION GLOW

The OUAI Hair and Body Oil makes my skin look like I just summered on an island getaway. Did I mention it's Winter? Let's start from...

We Didn't Know It Was Possible, but Salma Hayek Just Got Even Hotter With This New Hair Color

WE DIDN'T KNOW IT WAS POSSIBLE, BUT SALMA HAYEK JUST GOT EVEN HOTTER WITH THIS NEW HAIR COLOR

Salma Hayek is indisputably gorgeous with her deep brown eyes and hair, but the actress just proved she's smokin' no matter what hair...

 
 
 
Hair Trends for 2019 Are Updated Versions of Throwback Classics

HAIR TRENDS FOR 2019 ARE UPDATED VERSIONS OF THROWBACK CLASSICS

Nostalgia undoubtedly reigned supreme in 2018 and according to the experts, hair trends in 2019 will also mark a continued love affair...

5 ‘Redhead Friendly' Makeup Looks to Rock This Winter

5 ‘REDHEAD FRIENDLY' MAKEUP LOOKS TO ROCK THIS WINTER

‘Tis the season to switch up your redhead makeup ! Here are my top 5 favorite ‘redhead friendly' makeup products to rock as the months...

 
 
 
Hailey Baldwin chops off her hair

HAILEY BALDWIN CHOPS OFF HER HAIR

She looks like Justin Bieber's twin.

Wayne Goss Holiday Brush 2018 Coming Soon

WAYNE GOSS HOLIDAY BRUSH 2018 COMING SOON

Release Date + Collection Info This year's Holiday Brush from Wayen Goss is on its way. This year's Holiday Brush is an ultra-soft,...

 
 
 
This Photo Of Hailey Baldwin's Haircut Proves Bobs Aren't Going Anywhere

THIS PHOTO OF HAILEY BALDWIN'S HAIRCUT PROVES BOBS AREN'T GOING ANYWHERE

When it comes to beauty trends, 2018 has definitely been the year of the bob. Whether blunt and uber short or choppy and chin-grazing,...

New Hair For The Newlywed! Hailey Baldwin Trades In Her Long Locks For A Chic Short Bob

NEW HAIR FOR THE NEWLYWED! HAILEY BALDWIN TRADES IN HER LONG LOCKS FOR A CHIC SHORT BOB

New hair, who dis? Hailey Baldwin, who now goes by Hailey Bieber, took to Instagram on Dec. 12 to show off her striking new bob and...

 
 
 
20 Natural Hair Products From Target to Try Before Year's End

20 NATURAL HAIR PRODUCTS FROM TARGET TO TRY BEFORE YEAR'S END

A women's hair journey comes with its fair share of exciting discoveries, trial-and-error, and plenty of roadblocks. And if you describe...

6 Times Meghan Markle, a Woman Who Does What She Wants, Pushed Royal Beauty Rules in 2018

6 TIMES MEGHAN MARKLE, A WOMAN WHO DOES WHAT SHE WANTS, PUSHED ROYAL BEAUTY RULES IN 2018

Meghan Markle: Duchess of Sussex, mom-to-be, philanthropist, actress, dictionary definition of elegance and grace, master of messy...

 
 
 
Liquid Complex Culture Explained

LIQUID COMPLEX CULTURE EXPLAINED

Dah-ling! At Number 4, we believe that high quality ingredients produce high quality hair. But, what is considered “high quality”,...

Are Eyelash Serums Bad for Lashes? We Consulted The Experts

ARE EYELASH SERUMS BAD FOR LASHES? WE CONSULTED THE EXPERTS

Long lashes are lovely. The process of getting them, however, can be a huge pain. While we've seen drastic lengthening effects that...

 
 
 
25 Stunning Examples of Brown Ombré Hair to Bring to Your Colorist

25 STUNNING EXAMPLES OF BROWN OMBRÉ HAIR TO BRING TO YOUR COLORIST

Here's the thing about balayage and ombré hair color: It's effortless. We're not just talking about the vibe it gives off, although...

25 Stunning Examples of Dark Brunette Hair With Highlights

25 STUNNING EXAMPLES OF DARK BRUNETTE HAIR WITH HIGHLIGHTS

Trends come and go like clockwork. Take hair color, for instance. Each and every summer, everyone starts to focus on lightening and...