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Your Thoughts on Waterproof Mascara?

YOUR THOUGHTS ON WATERPROOF MASCARA?

It's so handy, right? - especially when you know you're going to sweat, or it's pouring down rain outside and you don't want your mascara...

This Week's Best Amazon Deals Include Two Mascaras for the Price of One

THIS WEEK'S BEST AMAZON DEALS INCLUDE TWO MASCARAS FOR THE PRICE OF ONE

It's the middle of February and if you're anything like me, the countdown to spring has already begun. And since Mr. Groundhog predicted...

 
 
 
Pat McGrath FetishEyes Mascara Launches 2/14

PAT MCGRATH FETISHEYES MASCARA LAUNCHES 2/14

Release Date + Collection Info Prepare to lash out with FetishEYES Mascara. This instantly iconic formulation works overtime to impart...

Colourpop's Newest Drop is the Color Fix Your Winter Routine Needs

COLOURPOP'S NEWEST DROP IS THE COLOR FIX YOUR WINTER ROUTINE NEEDS

Whoever said muted shades should replace poppy colors come winter, is seriously disturbed. No one knows this better than Colourpop....

 
 
 
When Does The ColourPop BFF Liquid Liner Drop? 7 Bold Shades Are Here To Jazz Up Your Cat Eye

WHEN DOES THE COLOURPOP BFF LIQUID LINER DROP? 7 BOLD SHADES ARE HERE TO JAZZ UP YOUR CAT EYE

When ColourPop recently launched their BFF Mascaras, I was pleased with both the lash-enhancing formula and the fun array of bright...

In My Bag: Everything Jourdana Philips Carries Around for a Crazy-Fresh Glow

IN MY BAG: EVERYTHING JOURDANA PHILIPS CARRIES AROUND FOR A CRAZY-FRESH GLOW

It's pretty refreshing to know that a three-time Victoria's Secret Fashion Show model is just as fixated on looking more awake as we...

 
 
 
Podcast Episode 16: Makeup Tips for Redheads 101

PODCAST EPISODE 16: MAKEUP TIPS FOR REDHEADS 101

Flynn Pyykkonen is a professional makeup artist based in New York City and a natural redhead! Her work can be described as clean, fresh,...

The 24 Best Beauty Products Fashionista Editors Discovered in January

THE 24 BEST BEAUTY PRODUCTS FASHIONISTA EDITORS DISCOVERED IN JANUARY

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing...

 
 
 
Today's Makeup: Monochromatic Lids, Cheeks and Lips

TODAY'S MAKEUP: MONOCHROMATIC LIDS, CHEEKS AND LIPS

I've recently come to the following conclusion: Five-minute makeup is bullsh*t. Rather, it is if you want to do more than tinted moisturizer,...

This Simple Trick Will Ensure You Actually Remember to Apply Lash Serum Twice a Day

THIS SIMPLE TRICK WILL ENSURE YOU ACTUALLY REMEMBER TO APPLY LASH SERUM TWICE A DAY

We put our lashes through a lot: coating them in mascara, curling them, sticking on falsies, and frequently rubbing at them with makeup...

 
 
 
The Best Drugstore Eyelash Curlers for a Doe-Like Look

THE BEST DRUGSTORE EYELASH CURLERS FOR A DOE-LIKE LOOK

My beauty routine completely changed the day I found an effective eyelash curler. After a few seconds of pressing my lashes between...

Amazon Completes World Domination With Its Very Own Makeup Line

AMAZON COMPLETES WORLD DOMINATION WITH ITS VERY OWN MAKEUP LINE

Whether you're in a pinch for a last-minute gift or simply want to browse, we can almost guarantee Amazon will be one of your first...

 
 
 
How to Care For Your Lashes, Post-Extensions

HOW TO CARE FOR YOUR LASHES, POST-EXTENSIONS

Every year, there are countless beauty trends coming at us out of nowhere, but far-and-away the most prominent one this year seems...

What Helps You Feel Put Together?

WHAT HELPS YOU FEEL PUT TOGETHER?

I got to thinking about this after listening to Lizzo's Good as Hell on repeat for 2,467 hours. In it she says, “I do my hair toss,...

 
 
 
ColourPop's New Mascara Is So Good, We're Confused as to How It's Only $8

COLOURPOP'S NEW MASCARA IS SO GOOD, WE'RE CONFUSED AS TO HOW IT'S ONLY $8

ColourPop is associated with a certain brand of mysticism - one that leaves people wondering how it can sell its highly pigmented formulas...

Colourpop Wants Its First-Ever Mascara to Be Your New BFF

COLOURPOP WANTS ITS FIRST-EVER MASCARA TO BE YOUR NEW BFF

Only a few weeks into the New Year and ColourPop has been brightening up this cold winter season with a slew of new drops that fit...

 
 
 
The Strongest Beauty Trend of 2019 Is Workout-Inspired Makeup

THE STRONGEST BEAUTY TREND OF 2019 IS WORKOUT-INSPIRED MAKEUP

Fitness-inspired beauty is proving to be one of 2019's biggest beauty trends, as brands are rolling out products that are high-impact...

A Product Guide for Experimenting With CBD in Your Hair Routine

A PRODUCT GUIDE FOR EXPERIMENTING WITH CBD IN YOUR HAIR ROUTINE

The cannabis beauty explosion we thought would reach its peak shows no signs of slowing down. In 2019, CBD hair products are continuing...

 
 
 
BEST OF LASHES & BROWS

BEST OF LASHES & BROWS

Best Lashes & Brows of 2018: Lower Lash Mascara: Wet n' Wild Skinny Mascara Waterproof $5 My fav mascara that doesn't budge and end...

Pat McGrath's New Mascara Will Give You Seriously Fluffy Lashes

PAT MCGRATH'S NEW MASCARA WILL GIVE YOU SERIOUSLY FLUFFY LASHES

New year, new makeup! That's our current motto going into 2019, and thanks to the queen Mother herself, Pat McGrath , our eyelash game...