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At Sephoria, Everyone Got to Be an Influencer

AT SEPHORIA, EVERYONE GOT TO BE AN INFLUENCER

Across industries, brands are trying to figure out new ways to engage with us as consumers. That's why every day we see news of pop-ups,...

A founder who built a multimillion-dollar company has pragmatic advice for people who want to start their own business

A FOUNDER WHO BUILT A MULTIMILLION-DOLLAR COMPANY HAS PRAGMATIC ADVICE FOR PEOPLE WHO WANT TO START THEIR OWN BUSINESS

Alli Webb cofounded Drybar with her brother and husband in 2008. Ten years later, Drybar is a multi-million dollar business with more...

 
 
 
I'm Pretty Sure This Laser Treatment Is Clearing Out My Blackheads

I'M PRETTY SURE THIS LASER TREATMENT IS CLEARING OUT MY BLACKHEADS

To say I'm diligent about skin care would be an understatement. In my years writing about beauty, I haven't exactly committed to putting...

ULTA Diamond & Platinum Appreciation Day 2018 - 10X Points / 5X Points - Today Only!

ULTA DIAMOND & PLATINUM APPRECIATION DAY 2018 - 10X POINTS / 5X POINTS - TODAY ONLY!

Ulta Diamond & Platinum Appreciation Day is here! Diamond and Platinum members get 10X points on products featured here and 5X points...

 
 
 
This Is What the Too Faced x Drybar Glitter Spray Looks Like on Brown Hair

THIS IS WHAT THE TOO FACED X DRYBAR GLITTER SPRAY LOOKS LIKE ON BROWN HAIR

The second I heard that Drybar and Too Faced - two of my favorite brands - were teaming up to bring the Glitter Spritzer Sparkle Spray...

Too Faced & Drybar's Glitter Spritzer Hairspray Is Here & My Review Is Glowing

TOO FACED & DRYBAR'S GLITTER SPRITZER HAIRSPRAY IS HERE & MY REVIEW IS GLOWING

Despite my researching, testing, and writing about beauty products day in and day out, Too Faced still manages to get my heart racing....

 
 
 
The Co-Wash Chronicles: Joico Color Co+Wash Whipped Cleansing Conditioner for Color-Treated Hair, and Kristin Ess Frizz Management Cleansing Conditioner

THE CO-WASH CHRONICLES: JOICO COLOR CO+WASH WHIPPED CLEANSING CONDITIONER FOR COLOR-TREATED HAIR, AND KRISTIN ESS FRIZZ MANAGEMENT CLEANSING CONDITIONER

...because I'm on a mission to try all the conditioner washes! DUUUUUDE. I've been co-washing since before it went mainstream, since...

Nordstrom Anniversary Sale 2018: Beauty Tools & Devices

NORDSTROM ANNIVERSARY SALE 2018: BEAUTY TOOLS & DEVICES

Nordstrom Anniversary Sale 2018: Beauty Tools & Devices The Details Two weeks of total beauty, featuring exclusive in-store events...

 
 
 
Sunscreen for Hair: 10 Products That'll Protect Against UV Rays

SUNSCREEN FOR HAIR: 10 PRODUCTS THAT'LL PROTECT AGAINST UV RAYS

A day at the beach or laying poolside calls for a few essential items to throw into the beach bag: water bottles, towels, and sunscreen...

11 Amazing DryBar Products That Totally Surprised Us - and You Need to Try!

11 AMAZING DRYBAR PRODUCTS THAT TOTALLY SURPRISED US - AND YOU NEED TO TRY!

We all know and love DryBar for its convenient salons and quick blowouts , but this fun brand has so much more to offer than just a...

 
 
 
This Shampoo Has Totally Transformed My Hair - and I'm Getting a Lot of Compliments

THIS SHAMPOO HAS TOTALLY TRANSFORMED MY HAIR - AND I'M GETTING A LOT OF COMPLIMENTS

While I've never hated my hair, I've frequently felt it left a lot to be desired. I have a ton of hair that takes a long time to wash,...

The 2018 Fashionista Beauty Industry Game Changers

THE 2018 FASHIONISTA BEAUTY INDUSTRY GAME CHANGERS

The descriptor "game-changer" gets thrown around a lot nowadays, applied to everything from the face masks to so-called superfoods,...

 
 
 
10 Cool Things You Never Knew About Ulta

10 COOL THINGS YOU NEVER KNEW ABOUT ULTA

You may spend hours shopping the shelves and perusing Ulta's site , but how much do you really know about the beauty behemoth? We picked...

DRYBAR Double Standard Cleansing + Conditioning Foam

DRYBAR DOUBLE STANDARD CLEANSING + CONDITIONING FOAM

I like foam in my gingerbread lattes and foam in my cleansing conditioners! I'm addicted to both. WHAT'S A FOAM CLEANSING CONDITIONER? Did...

 
 
 
At This New Drybar Concept Store, A Hair Style Is Only $20

AT THIS NEW DRYBAR CONCEPT STORE, A HAIR STYLE IS ONLY $20

Good- hair pioneer Drybar -"no cuts, no color"-is switching things up again when it comes to the almighty blowout; this time, giving...

13 Weird New Hair Products You Never Knew You Needed

13 WEIRD NEW HAIR PRODUCTS YOU NEVER KNEW YOU NEEDED

As much as beauty is an innovation-driven industry, it can often seem like the skin-care category is where most of the action is. Hair-care,...

 
 
 
A New Charcoal Shampoo That Lets You Extend Your Style

A NEW CHARCOAL SHAMPOO THAT LETS YOU EXTEND YOUR STYLE

Alli Webb is a bit of a renaissance woman. Before charcoal became the de facto detox-wonder ingredient, the Drybar founder was whipping...

Bloomingdale's Is Opening Beauty Boutiques That Will Carry 30 New Brands

BLOOMINGDALE'S IS OPENING BEAUTY BOUTIQUES THAT WILL CARRY 30 NEW BRANDS

On the heels of Sephora's boutique-store announcement , Bloomingdale's just revealed that its beauty department will be undergoing...

 
 
 
ULTA Platinum Members Appreciation Day 2017 | 5X/10X Points 8/21/2017 Only!

ULTA PLATINUM MEMBERS APPRECIATION DAY 2017 | 5X/10X POINTS 8/21/2017 ONLY!

ULTA kicks off its Platinum Appreciation Day on August 21st, 2017 where Platinum members can get 10X points on featured products/brands...

ULTA Platinum Members Appreciation Day 2017 | 5X/10X Points 8/21/2017 Only!

ULTA PLATINUM MEMBERS APPRECIATION DAY 2017 | 5X/10X POINTS 8/21/2017 ONLY!

ULTA kicks off its Platinum Appreciation Day on August 21st, 2017 where Platinum members can get 10X points on featured products/brands...