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Here's Why You Never See NFL Players in Beer Ads

HERE'S WHY YOU NEVER SEE NFL PLAYERS IN BEER ADS

Beer and football go together like, well, beer and football. Why, then, do we never see active National Football League players in...

Apple advertises iPhone XS with microsite featuring 3D model that spins as you tilt your phone

APPLE ADVERTISES IPHONE XS WITH MICROSITE FEATURING 3D MODEL THAT SPINS AS YOU TILT YOUR PHONE

Apple is using its own top-level domain in a major way for the first time. Visit on a mobile device to see the new microsite for iPhone...

 
 
 
Victor Nylander Stars in Trussardi Fall '18 Campaign

VICTOR NYLANDER STARS IN TRUSSARDI FALL '18 CAMPAIGN

Trussardi highlights contemporary Italian style with its fall-winter 2018 campaign. The Italian brand enlists Billy Kidd to photograph...

Paolo Roldan + More Front Nobis Fall '18 Campaign

PAOLO ROLDAN + MORE FRONT NOBIS FALL '18 CAMPAIGN

Nobis presents its fall-winter 2018 campaign under the tagline "This is Us." The Canadian brand enlists a diverse cast to front its...

 
 
 
Coming Soon To A Bud Ad Near You: Active NBA & MLB Pros

COMING SOON TO A BUD AD NEAR YOU: ACTIVE NBA & MLB PROS

Budweiser will launch a series of ads featuring active NBA and MLB players, after parent company AB InBev struck deals with each association's...

Amazon could soon be the third-place online advertiser behind Facebook and Google - but only if it can avoid trouble with regulators and shoppers

AMAZON COULD SOON BE THE THIRD-PLACE ONLINE ADVERTISER BEHIND FACEBOOK AND GOOGLE - BUT ONLY IF IT CAN AVOID TROUBLE WITH REGULATORS AND SHOPPERS

Amazon is expected to become the third largest digital advertiser, behind Facebook and Google, according to eMarketer researchers. But...

 
 
 
Riot Games signs Mastercard as League of Legends sponsor as it fixes sexist culture

RIOT GAMES SIGNS MASTERCARD AS LEAGUE OF LEGENDS SPONSOR AS IT FIXES SEXIST CULTURE

Riot Games announced today that Mastercard has signed on to become a global sponsor for the League of Legends esports game for multiple...

Double Check Your Email List: Why It's Important to Keep Content Fresh

DOUBLE CHECK YOUR EMAIL LIST: WHY IT'S IMPORTANT TO KEEP CONTENT FRESH

While social media is deemed to be the ‘sexy' method of communication, the old ‘tried and tested' email marketing campaign certainly...

 
 
 
This Wry New Series Lampoons the World of ‘Paid Content'

THIS WRY NEW SERIES LAMPOONS THE WORLD OF ‘PAID CONTENT'

When David Stewart started shooting commercial advertising campaigns in the 1980s, the process would begin with art directors faxing...

Marketing data startup Singular raises $30M

MARKETING DATA STARTUP SINGULAR RAISES $30M

Singular , a startup working to unify data for marketers, is announcing that it has raised $30 million in Series B funding. The company...

 
 
 
Best Practices to Develop a B2B Social Media Strategy

BEST PRACTICES TO DEVELOP A B2B SOCIAL MEDIA STRATEGY

Unless you've been hiding under a rock for the last two decades, you've probably heard a thing or two about social media platforms....

Next-Generation Product Placements Coming To Your Favorite TV Show

NEXT-GENERATION PRODUCT PLACEMENTS COMING TO YOUR FAVORITE TV SHOW

Are any of the objects on the table, real? Ryff 's Placer is a video platform that allows for the real-time manipulation of video streams....

 
 
 
Lena Dunham Responds to Clothing Company Revolve's "Fat Is Not Beautiful" Sweatshirt Debacle

LENA DUNHAM RESPONDS TO CLOTHING COMPANY REVOLVE'S "FAT IS NOT BEAUTIFUL" SWEATSHIRT DEBACLE

Lena Dunham has spoken. On Wednesday, clothing company Revolve advertised a new sweatshirt on their site designed by LPA that read,...

Oath CEO Tim Armstrong is stepping down in October

OATH CEO TIM ARMSTRONG IS STEPPING DOWN IN OCTOBER

Oath CEO Tim Armstrong will step down in October. Oath president and COO Guru Gowrappan will assume the role of CEO October 1. Armstrong...

 
 
 
A Lone Story: Louren Groenewald Joins Esmee Vermolen for Tagliatore Fall '18 Campaign

A LONE STORY: LOUREN GROENEWALD JOINS ESMEE VERMOLEN FOR TAGLIATORE FALL '18 CAMPAIGN

Tagliatore presents its fall-winter 2018 campaign entitled "A Lone Story." The advertisement takes us to Villa Atelier for a seventies...

Amazon has quietly taken a big and fast-growing stake in a $7 trillion market

AMAZON HAS QUIETLY TAKEN A BIG AND FAST-GROWING STAKE IN A $7 TRILLION MARKET

In addition to Amazon Web Services and its advertising initiative, Amazon has another fast-growing business - its business-to-business...

 
 
 
Nissan Armada

NISSAN ARMADA

The Nissan Armada is truth in advertising. The imposing body-on-frame seats up to eight people and can tow up to 8,500 pounds. Perhaps...

'He had no ad or media background': Ad industry executives react to Snapchat losing chief strategy officer Imran Khan

'HE HAD NO AD OR MEDIA BACKGROUND': AD INDUSTRY EXECUTIVES REACT TO SNAPCHAT LOSING CHIEF STRATEGY OFFICER IMRAN KHAN

Snap's chief strategy chief Imran Khan is leaving, the company said Monday. Ad executives say that they while Khan steering Snap to...

 
 
 
This Mayor Just Banned Nike Products From His City's Recreation Facilities

THIS MAYOR JUST BANNED NIKE PRODUCTS FROM HIS CITY'S RECREATION FACILITIES

The Louisiana mayor issued the order days after Nike hired former NFL quarterback Colin Kaepernick for its advertising.

Victoria Beckham stars in her own anniversary campaign

VICTORIA BECKHAM STARS IN HER OWN ANNIVERSARY CAMPAIGN

Victoria Beckham is starring in her own advertising campaign to celebrate the ten-year anniversary of her womenswear brand, which will...